It has been over a decade now that Internet and Mobile have been integrated into our daily lives… we are now approaching the reality where information technology embeds itself into urban planning and architecture. But how will these new media evolve in the physical city? How will social media, crowd sourcing, open source and desktop widgets look like a physical expansion of their digital interface?

The answer to these questions can be found in the principle of a ‘CloudMrkt’.
A ‘CloudMrkt ‘is a place in the city where the digital and physical worlds meet each other literally. By making use of local forces and connecting neighbourhoods economic, social and environmental issues city-values can increase. ‘CloudMrkt ‘claims that it should be possible to use the power of the Internet’s community building and resource sharing and translate this to a local digital and physical use. In a centralized ‘Cloudmrkt’ building networking, brainstorming sessions, lunches and workshops can be held. Every participating company gets a digital toolkit and will be able to visit the ‘Cloudmrkt’ building where three large digital displays (wall Exchange, Dream Wall and Data Wall) inform you about your ‘new’ neighbourhood. The area for such an intervention has been explored, Amsterdam-East Westport, an industrial / business area with 350 companies.

CloudMrkt: a project by NUM

NUM (New Urban Media, collaboration between noolio+  and PortalToYourDreams)